Marketing

Over two and half years ago, I wrote that wearables would be the next "disruptive innovation" but acknowledged we're not there yet. Once the right company with the right design comes along, this new market will take off just as fast as when Apple introduced their first iPad. Despite Apple introducing their smartwatch, I still sit on the sidelines waiting for the right wearable to convince me the time to buy one is now.

I was recently asked by the Argus Leader, a local newspaper in Sioux Falls, to give my two cents on the controversial South Dakota #DontJerkandDrive campaign. Since then the article has been syndicated out to USA Today and other publications. It seems that I caught the attention of a reporter when I labeled the campaign as "brilliant" on Twitter.

I was reading an article this morning regarding the use of ARM-based chips in a number of devices including "smartbooks". It appears the industry would like you to now call those smaller and less powerful laptop computers a smartbook instead of netbook.

To describe these devices as a smartbook is idiotic marketing for two reasons. First, "netbook" is a term that has been around for two years and most people today recognize the term being applied to smaller sized notebooks. When you hear the question, "What is a smartbook?" it seems very natural to just answer by replying, "a smartbook is a netbook". Secondly, I have to say it's very moronic (worse than ironic) to call a dumbed-down notebook a smartbook. At least when you say "smartphone" it is in reference to increased functionality over the traditional mobile phone and not less functionality.

I do not like the word "smart" being attached to devices and applications that are far from actually being intelligent on their own. Is marketing that insecure in the devices they're selling that they need to attach the word "smart" to cover up their own lack of intelligence? I have a theory that any time we attach the word "smart" to software or devices it is inviting doom into our lives.